Meaningful content is no different than a meaning conversation. If you don’t have substance then you can always rely on the tricks of the social media trade. Sure, you’ll make some money but it’s really no different than selling a product that breaks as soon as customers takes it out of the box.
Knowing how to communicate to a particular audience and when to deliver that content is the key factor in traditional broadcast programming, something social media could learn from. Success is having your reach (volume for viewers) and frequency (how often) down to a science.
Lindgren Media producers first have the media outlets in mind before ever starting a project simply because even the best program will fail without the right distribution. Interesting enough the opposite is the same as well, the art of storytelling to maintain an audience can pull through a weak distribution to gain an audience over time.
I’ve often heard Internet show producer’s mention traditional broadcast is dying and I would suggest otherwise, it is still a significant resource that fuels and supports social media. With millions of daily viewers on the Internet, broadcast programming content is in great demand even after reaching millions of viewers with a free to the airways RF broadcast. The largest portion of noteworthy programming content still originates from the broadcast industry.
All broadcast productions are reviewed and fully vented to save our customers time and money. Services may include in-studio mute-camera setting, field location reality production setups, animations, 3D imaging, professional on-air talent, original music and distribution formatting and delivery.
The Internet opened a whole new world for low and mid-range producers and projects which brings a new level of creativity, subjects and a lot of daily interactive. Lindgren Media finds the appropriate settings and audience for your new Internet show. With a very wide range of viewer groups, programming topics, and budgets no show is too small or too large to tackle in a short amount of time. Call today for a free consultation.
Developing Content for Non-Traditional Outlets
Not all marketing looks like marketing. For the Texas Cowmen project, Lindgren Media produced 100% of the content from start to finish. Our goal was to bring light to the ranching industry in Texas, and to do that we teamed with four different ranches all over the state to create a documentary that would be played on local stations. Sometimes marketing comes in the form of education. It’s all about getting your message to your audience.
TNA
The Texas Nurses Association is an organization that has been a staple of the medical industry for more than 100 years. In an effort to bring attention to this absolutely essential association, Lindgren Media is developing print and video content for a documentary to be premiered on local stations all over the state of Texas. The documentary is exploring the evolution of nursing and how impactful it has been on the way we view and experience the medical care system. Beyond that, Lindgren Media is developing assets for a mobile app that will connect the members of the Texas Nurse’s Association in a way that they have never before been connected.
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