Broadcast platforms come in every size imaginable. Up to 20 years ago being a part of the broadcast meant starting at the bottom and working up through an affiliate station in a local market. Only the chosen few could get a program run on national television and you had to have connections for that. Today, a college student can run her own broadcast, gather an audience and generate advertising revenue without ever leaving her apartment. Audiences are endless because the platforms are many.
The evolution of broadcast, originally from radio, made a significant jump when television was introduced to a general audience. The slow infiltration of cable television in the early 90s was another notable milestone and was the first to segregate audiences by viewing preferences. The last twenty years of content distribution has been a defining process for group demographics only to be a starting point for the precisely defined through Internet analytics. Today there is an avenue to every audience there is, unless of course, their internet is down.
Many have said that traditional broadcast networks are on their way out, and granted they’re ratings dropped as audiences dispersed to commercial-free Internet viewing, but they have regained their footing. Utilizing Internet as cross-promotion much like other non-traditional broadcasts, their reach is still significant and producing for Network is Marks at school now than ever before.
- Types of platforms
- Definition of a platform
- How to use your platform